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Business War Games: How big and small, new companies dramatically improve their strategies and the best competition
- ISBN13: 9781601630308
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product descriptionIn a global world, complex and competitive, developing a plan, without any evidence against the market’s reaction is like a blind man walking into a minefield. “War Games” is a metal detector for a company. But the war games run by large consulting firms are kept secret, and cost millions. For the first time the book makes them accessible to all products and brand manager, every project, every marketing expert, and every project, no matter how small or larg. . . More>>
